<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description></description><title>Life Is A Sport. Make It Count.</title><generator>Tumblr (3.0; @nikesxsw)</generator><link>http://nikesxsw.tumblr.com/</link><item><title>#counts</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m12jchDHpa1rrn3vbo1_r1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;#counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19501515926</link><guid>http://nikesxsw.tumblr.com/post/19501515926</guid><pubDate>Sun, 18 Mar 2012 02:57:00 -0400</pubDate></item><item><title>One Band. #Counts

SXSW is over, but the games don’t stop....</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m121jjzaAA1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;One Band. #Counts&lt;/span&gt;&lt;span&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;SXSW is over, but the games don’t stop. Making movement a mission&lt;/span&gt;&lt;span&gt; every day. #counts&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19482454524</link><guid>http://nikesxsw.tumblr.com/post/19482454524</guid><pubDate>Sun, 18 Mar 2012 02:55:00 -0400</pubDate></item><item><title>Blowing up the floor. #counts

Lunar Montreal
</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m1280hYbuI1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Blowing up the floor. #counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Lunar Montreal&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19490284761</link><guid>http://nikesxsw.tumblr.com/post/19490284761</guid><pubDate>Sat, 17 Mar 2012 22:53:00 -0400</pubDate><category>counts</category><category>sxsw</category><category>lunarmtrl</category></item><item><title>Doing it. #counts</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m153usggm11rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Doing it. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19575508118</link><guid>http://nikesxsw.tumblr.com/post/19575508118</guid><pubDate>Sat, 17 Mar 2012 19:19:00 -0400</pubDate></item><item><title>Rising Up To The Challenge. #counts</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m11y1qr1WX1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Rising Up To The Challenge. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19478452125</link><guid>http://nikesxsw.tumblr.com/post/19478452125</guid><pubDate>Sat, 17 Mar 2012 19:17:50 -0400</pubDate></item><item><title>Owning The Decisive Moment. #counts</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m11y0pNyTX1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Owning The Decisive Moment. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19478421309</link><guid>http://nikesxsw.tumblr.com/post/19478421309</guid><pubDate>Sat, 17 Mar 2012 19:17:13 -0400</pubDate></item><item><title>Finding Your Match. #counts</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11xxuuGTr1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Finding Your Match. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19478329752</link><guid>http://nikesxsw.tumblr.com/post/19478329752</guid><pubDate>Sat, 17 Mar 2012 19:15:30 -0400</pubDate></item><item><title>#EarnYourLuck

Andrew Luck’s message for Nike +Mission...</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/_958NFZ0-8o?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Andrew Luck’s message for Nike +Mission leader Sarah Humiston &amp; all who are taking his challenge.&lt;/p&gt;
&lt;p&gt;See where you stand on the leaderboard&lt;/p&gt;
&lt;p&gt;&lt;a href="http://go.nike.com/M6"&gt;http://go.nike.com/M6&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19478264664</link><guid>http://nikesxsw.tumblr.com/post/19478264664</guid><pubDate>Sat, 17 Mar 2012 19:14:17 -0400</pubDate></item><item><title>#EarnYourLuck

After some gym work and field drills, Andrew Luck...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11q3rem6l1rrn3vbo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;After some gym work and field drills, Andrew Luck is up to 2279 NikeFuel today.&lt;/p&gt;
&lt;p&gt;Where are you at?&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19469389667</link><guid>http://nikesxsw.tumblr.com/post/19469389667</guid><pubDate>Sat, 17 Mar 2012 16:26:15 -0400</pubDate></item><item><title>15 Million NikeFuel for 15 Years of LIVESTRONG</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m11on3gXZX1r8e6zq.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m11om7vbLh1r8e6zq.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m11pdlbxDd1r8e6zq.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;15 Million NikeFuel for 15 Years of &lt;a href="http://www.livestrong.org" target="_blank"&gt;LIVE&lt;strong&gt;STRONG&lt;/strong&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Seven days ago, we issued our very first &lt;a href="http://go.nike.com/missions" target="_blank"&gt;Nike+ Mission&lt;/a&gt; here at SXSW. We challenged you to earn 15 million NikeFuel to raise awareness for LIVE&lt;strong&gt;STRONG&lt;/strong&gt;, the global fight against cancer, and 28 million survivors.&lt;/p&gt;
&lt;p&gt;Today, we collectively hit that goal. To celebrate, Team LIVE&lt;strong&gt;STRONG&lt;/strong&gt; athlete &lt;a href="http://www.sanyarichardsross.com/" target="_blank"&gt;Sanya Richards-Ross&lt;/a&gt; joined us for a special Nike Training Club workout this morning and announced Nike will take the +Mission leader&amp;#8217;s score and match it dollar for NikeFuel in a donation to LIVE&lt;strong&gt;STRONG&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Together, we earned 15 million NikeFuel. Together, we raised awareness for 28 million cancer survivors. Together, we give nearly $100,000 to LIVE&lt;strong&gt;STRONG&lt;/strong&gt; in the name of our +Mission leader, &lt;strong&gt;Jessica Michelle Bell&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Reaching goals together. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19467890096</link><guid>http://nikesxsw.tumblr.com/post/19467890096</guid><pubDate>Sat, 17 Mar 2012 15:57:00 -0400</pubDate></item><item><title>Hula Hooping. #counts</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11m3e703O1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Hula Hooping. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19464827026</link><guid>http://nikesxsw.tumblr.com/post/19464827026</guid><pubDate>Sat, 17 Mar 2012 14:59:38 -0400</pubDate></item><item><title>Dropping Back &amp; Letting It Rip....</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11jpmlmkm1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Dropping Back &amp; Letting It Rip. #counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;p&gt;Andrew Luck is earning that NikeFuel out on the field right now. How you doing?&lt;/p&gt;
&lt;p&gt;Join his Nike +Mission.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://go.nike.com/M6"&gt;http://go.nike.com/M6&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19462113938</link><guid>http://nikesxsw.tumblr.com/post/19462113938</guid><pubDate>Sat, 17 Mar 2012 14:08:00 -0400</pubDate></item><item><title>Strumming. #counts</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11mcyK0Nx1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Strumming. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19465137762</link><guid>http://nikesxsw.tumblr.com/post/19465137762</guid><pubDate>Sat, 17 Mar 2012 14:07:00 -0400</pubDate></item><item><title>Real Planking #Counts

#EarnYourLuck
</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/fddj3FWMMq8?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Real Planking #Counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19462944838</link><guid>http://nikesxsw.tumblr.com/post/19462944838</guid><pubDate>Sat, 17 Mar 2012 14:04:00 -0400</pubDate></item><item><title>Screen Printing. #counts</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m11m54hFpu1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Screen Printing. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19464882024</link><guid>http://nikesxsw.tumblr.com/post/19464882024</guid><pubDate>Sat, 17 Mar 2012 14:04:00 -0400</pubDate></item><item><title>Mountain Climbers. #counts

#EarnYourLuck
</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11jhkMVoc1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Mountain Climbers. #counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19461859807</link><guid>http://nikesxsw.tumblr.com/post/19461859807</guid><pubDate>Sat, 17 Mar 2012 14:03:00 -0400</pubDate></item><item><title>Stretching before hitting the field. #counts

#EarnYourLuck
</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m11jigvvQL1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Stretching before hitting the field. #counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19461887400</link><guid>http://nikesxsw.tumblr.com/post/19461887400</guid><pubDate>Sat, 17 Mar 2012 14:03:00 -0400</pubDate></item><item><title>Sun Screening. #counts</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11m4aoDwP1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sun Screening. #counts&lt;/p&gt;</description><link>http://nikesxsw.tumblr.com/post/19464855320</link><guid>http://nikesxsw.tumblr.com/post/19464855320</guid><pubDate>Sat, 17 Mar 2012 14:02:00 -0400</pubDate></item><item><title>Making Breakfast &amp; Washing Dishes. #counts

#EarnYourLuck
</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m11jejhjet1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Making Breakfast &amp; Washing Dishes. #counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;#EarnYourLuck&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19461765101</link><guid>http://nikesxsw.tumblr.com/post/19461765101</guid><pubDate>Sat, 17 Mar 2012 14:01:00 -0400</pubDate></item><item><title>One Last SXSW Workout. #counts

Join special guest instructors...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m11d8iKj3E1rrn3vbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;One Last SXSW Workout. #counts&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Join special guest instructors @sanyarichiross @treyhardee and @NikeGetFit for one final Nike Training Club in Austin. Come out to the NikeFuel Lot and finish SXSW strong.&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://nikesxsw.tumblr.com/post/19455062604</link><guid>http://nikesxsw.tumblr.com/post/19455062604</guid><pubDate>Sat, 17 Mar 2012 11:48:18 -0400</pubDate></item></channel></rss>
