Seven days ago, we issued our very first Nike+ Mission here at SXSW. We challenged you to earn 15 million NikeFuel to raise awareness for LIVESTRONG, the global fight against cancer, and 28 million survivors.
Today, we collectively hit that goal. To celebrate, Team LIVESTRONG athlete Sanya Richards-Ross joined us for a special Nike Training Club workout this morning and announced Nike will take the +Mission leader’s score and match it dollar for NikeFuel in a donation to LIVESTRONG.
Together, we earned 15 million NikeFuel. Together, we raised awareness for 28 million cancer survivors. Together, we give nearly $100,000 to LIVESTRONG in the name of our +Mission leader, Jessica Michelle Bell.